Activate Group Sales June 2024

Group Sales Target: Current Partners

Now is a great time to check in with your partnerships.  If you would like a partnership code added or renewed, please indicate that on your Goal Sheet!

Group Sales Focus: What is a value added partnership?

While providing groups with a 10% custom code or trade can be effective for promotion, let’s start exploring more imaginative avenues and targeted events to broaden our brand exposure.

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Here are a few general ideas:

1. Host an event either at our store or theirs, focusing on activities like team-building.  Utilize cross-promotion via social media, where Faith & Sarah can post photos or flyers on socials & the partner will do the same for us.

2. Invite them to be a “sponsor” for an in-house event, as seen with Ian in Katy (Houston) who had sponsors contributing free merchandise towards his sensory-friendly nights.

3. Develop a promotion approved by marketing or group sales, specifically tailored for the store and/or their guests, available for a limited time.

4. Assign a team member to attend frequent ribbon-cutting events, offering a small amount of free game cards along with business cards to other participating businesses.

5. Foster mutual support on social media platforms by actively following and commenting on each other’s posts.  This collaborative effort will significantly enhance our local Facebook page following & engagement levels.

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Here are a few specific event examples:

1. Dating Cincinnati: A group in Cincinnati that hosts meetups for single people in the area.  We hosted an event with them that brought 48 new guests to the location.  We have a similar event scheduled for Breakout Pittsburgh in a couple weeks.

2. St. Louis Girl Network: This event will be similar to the one described above.

3. Educational events: Schools, libraries, and museums are great to target because our brand shares similar goals with them of promoting fun and education.  I know we often have field trips at our stores, but there are other ways to get involved.  Richmond, for example, is attending a local school’s career fair.  How fun!

**Thanks Faith & Sarah for these amazing ideas!

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Sales Development Tool: Renewing Partnerships Script

Use this or a similar script when reaching out to ask about partnership renewal.

Hello, this is {Your Name} from Activate. A few months ago, I had the pleasure of speaking with your {insert name of POC} and we arranged a custom partnership code exclusively for your visits. The code is good for a 10% discount on unlimited visits including weekends when we don’t offer any discounts. I noticed that the code hasn’t been used yet. Typically, we deactivate inactive codes, but if you plan to visit within the next month, we’re more than happy to renew that code for you. Would you like to go ahead and lock in a time for your group to come play?

**If the group has used the code recently or they do use the code frequently, adjust the script to fit your specific needs.