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March 1, 2024

Marketing March 2024

Breakout

The focus remains on promoting Kidnapping 2 as we continue opening the new room  we’re excited to have so many Kidnapping 2 rooms opening! If you have that room or are getting it soon, please hype it up to guests as much as possible 🙂 And check out THIS fun time-lapse video of a K2 install from Monica at Breakout Richmond!  This was posted to our Instagram account.  Give us a follow if you aren’t already.

Activate

I recently met with all the General Managers during the Group Sales call to cover local community involvement and how Activate should be a known participant in such events. As a recap:

  • Marketing is encouraging all managers to be more involved within their community- Sarah will be sending managers events within their area that they have the choice to attend, OR managers can send Sarah ideas on in-store events they would like to host i.e. fundraisers, B2B trades, etc.
  • For every event, excluding the chamber of commerce networking meet ups, please forward Sarah photos so that she can post our involvement on our location pages and showcase our efforts.
  • This includes any event where it’s more than simply exchanging business cards/contacts.
  • Payment: if an event is free, we definitely encourage you to go!  Additionally, each location can spend up to $500 per month on attending any eternal or internal event along with communicating event details and specs to Sarah. If there is an event that you believe is worth attending for more than $500, please forward to Sarah and Will for them to decide how to proceed. You all may pay for the event yourself and expensify it, or send payment information to Sarah and Will for any event.
  • Molly and Sarah are working on getting tabling materials for each location in a case where the event you all attend does not provide you any.
  • Our Charlotte, NC location has been postponed, therefore our Southlake TX location will be the first 2024 location to open.
  • We also have locations coming soon to Charlotte, NC, Cincinnati, OH, Kansas City, KS, Detroit, MI, and Columbus, OH.
  We encourage everyone to share the news about Southlake, TX and Charlotte, NC opening soon to their guests!  
  • 2024 Promo Codes: Our first promo does not begin until May, but here is the list for everyone’s reference.

    • Mother’s Day: 15% off booking May 6-9th (Monday-Thursday) using code MOMSDAY
    • July 4th: July 1-4th (Monday-Thursday) bookings are 15% off with code USADAY
    • Father’s Day: 15% off bookings June 10-13th (Monday-Thursday) using code DADSDAY
    • Labor Day: 20% off bookings Monday, September 2nd only using code RESTDAY
    • Halloween: 15% off bookings October 28-31st (Monday-Thursday) using code SCARYSZN
    • Christmas: TBD
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